If you’re like many business owners, you probably think the most important aspect of website design is the way your website looks. While the design and layout are an integral part of a website’s functionality, there is so much more to it. Why isn’t your website generating more business? You may be experiencing a decrease in views to your website, resulting in a drop in new business. If you’re wondering where you’re going wrong, read on.

There are three distinct areas to consider when looking at your website with a view to generating business.

1. If your website has been designed by a technical web designer, it may lack some of the “prettiness” that draws in visitors to your site. To the average man on the street, your website may even appear unprofessional and lacking in credibility.

2. If your website has been designed by a graphic designer, it may look amazing and exactly as you want it, but the overall design stifles the technical requirements. The result, a website that cannot be indexed by Google and other search engines, and may be slow to load creating a terrible user experience.

3. Your graphic designer has designed the website and worked with a technically competent developer, but the content has been badly written and not optimised for humans and search engines. Failing to optimise for humans means no one wants to read your content, and leaving out SEO results in poor rankings.

It’s important to find the right balance between all three of these categories. The web design team at Hart Design, Auckland will work with you to find the best fit for your business.

Starting with a website design audit – and you can refer to our earlier blogpost about Website Audits for more information on these – we’ll identify key areas for improvement, highlighting any issues that may be hampering new business generation.