Inbound Marketing

Websites that are not mobile-friendly design risk being shunted down Google’s search rankings. When people search for a product of service on their mobiles and tablets, Google will give priority (read: higher ranking) to those websites which are designed to be easily readable on a mobile device. Can you afford to miss that boat?

Google’s Robot is Not the Only Reason

Even if a mobile user finds their way to your website, 2014 research has shown that around 60% of Mobile Visitors to a website will leave immediately if the website is not clearly readable on a mobile.

Am I Really Affected By This?

Depending on your industry and target audience, your numbers of Mobile Visitors will vary. From what we’re seeing:

  • industrial and B2B markets are typically seeing 20% to 33% of your traffic is mobile

  • retail and B2C markets is can be as high as 50% to 60% mobile

  • converting to a mobile friendly design usually means an increase in your current mobile-desktop visitor ratio

Even if you’re at the lower end of the spectrum, that’s still 1-in-5 of your visitors is more likely to be a visitor lost. And what we know for a certainty is that it’s only a matter of time before Mobile traffic outstrips Desktop traffic across all markets. #getmobilefriendly

If you want to keep and grow your presence on mobile devices contact web design Auckland team today.

The Website Lead Generation Playbook

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