A website audit can be best described as an in-depth report of your page performance on your search engine optimisation (SEO). Auditing your company website will tell you whether or not it's fully optimised to achieve your traffic objectives, and if the report comes back that it's not, then how you can improve things to improve your website's performance.
Firstly, a website audit evaluates your website in order to pinpoint its weaknesses. Why is that important, you may be asking? As you probably know, designing a website is not a static process. There is no point at which you can sit back and say “Great, I’m done. There it is, my website, all finished!” But rather, it’s a continuous work in progress. In order to stay ahead of your competition, you need to keep your website fresh. This means constantly updating your site with worthwhile content and staying on top of technological changes.
But how do you know what needs to be updated?
A website audit evaluates your website for things like navigation and information quantity and quality. It will analyze your website and highlight the ways in which you can improve it with a focus on:
Grammar and spelling errors
Content and graphics
Navigation and layout
Website code – broken links and code errors
So what are the benefits to you?
Have you ever come across a website that simply frustrates you? It may be too slow to load, have broken links or a crazy design layout that does your head in? Consider your website design and its viewers. Would they experience these problems when visiting your website? How much of your website traffic is being driven away because your website is outdated? At the end of the day, your website is your shop window. It’s often the first thing your customers see of you. Ask yourself how important it is to your business to create an excellent, lasting impression.
Then talk to the team at Hart Design, Auckland about a website audit. Let us help you by updating your web design, writing quality content, and managing your marketing strategy.