In this article we explore the value of website design for New Zealand’s small to medium businesses.

If you are one of the many manufacturers, service providers or retailers that fall into the SME category, you may relate to this story.

In our experience, website design and – by extension, digital marketing – is often poorly represented by the smaller enterprise. We are here to reach out and say that it doesn’t have to be this way.

Land of the long work hours

As well as being the land of the long white cloud, New Zealand is the land of the small business. The government ministry for business, MBIE, defines an SME as a company that has less than 20 employees. According to MBIE, SMEs provide 40% of New Zealand’s economic output.

We’re one. Are you? When it comes to kiwi enterprise we’re kind of a big deal!

Working long hours is par for the course for small-medium business owners and many of their dedicated staff. From our perspective as web designers in Auckland, it’s a crying shame when all of this hard work goes unheralded in the digital landscape.

We’re firm believers that if you operate a company with a great story to tell, then shout it from the rooftops with a stunning website design. Your website should match your business ethos. You believe in your company and what it brings to your industry. We believe in telling your story online with creative flair, craft and and precision.

You don’t have to be a large corporate to achieve this.

What value should you place on a website?

The Value of Design

Like it or not, first impressions matter. Visitors to your website will form an impression of your company based on what they see. And oftentimes what they see first will be your website.

Better make it a good first impression.


At Hart Design we value design skill and attention to detail highly. It is important to us that we build contemporary websites that accurately depict our client’s own attitude to business, their spirit and their culture.

The Value of SEO

If you’re thinking that your website must attract people first, before it can make an impression, you’re right! And we hear ya. That’s why we build in key SEO fundamentals into every website that we build:

  • Mobile friendly layout
  • Clear navigation
  • Secured by SSL Certificate
  • Hosted on a high-performance web server

You get these SEO fundamentals as standard when you build your website with Hart Design. And for those willing to invest a little extra, there is more to be done in the SEO space. Talk to us about how we can help improve your search engine rankings.

Consider The Cost of Doing It Badly

Take a look at your current website with a critical eye. If your website does anything less than represent who you are, your quality of service or product, then you’re missing out.

Want to know how your website stacks up in terms of SEO? And how to take it forward? Talk to Hart Design to learn how we can get your website to where it needs to be.

So how much does web design cost?

If you’ve read this far you’re probably asking the question everyone wants answered: How much?

If you share our thoughts on the value of website design, you won’t view web design through the prism of cost. You will view it through the prism of value. You’ll appreciate your website as an asset, not an expense.

While we’re NOT the $999 website merchants that flood the market, the answer may be less than you think.

Because we're an SME too, we understand where you're coming from. We're ideally placed to craft a stunning website that perfectly reflects who you are as a company.

It costs you nothing to ask, so talk to us today and find out more about the true value of a well-designed website for your small-to-medium business.