Here at Hart Design you will never see two websites that look the same, we certainly don’t go off and buy cheap-themes to shoehorn your content into and pass that off as a website that will work.
There are plenty of companies our there that can do that, companies mass marketing cheap website solutions for a small monthly fee. Sites such as Wiz, Weebly, GoDaddy, and SquareSpace are all culprits.
They want the mass market to believe that all you need to succeed online is a poorly thought out and thrown together idea and by using one of their templates for a pittance a month it’s all going to run like clockwork. Well, I’m here to tell you that it’s not going to work.
These sites are not Google friendly and impossible to optimize to the extent of a custom built site.
If you want your site to work, it has to be built correctly and optimized properly and this takes time, effort and know-how.
Low-cost themes and templates condition business owners to think that these solutions will work for them, that you don’t really need to know what you’re doing, that everything will just miraculously work out for the best and the great thing is, I don’t need to invest a lot of money.
Your website design is an investment, not an expense. It’s not just another cost for your business. The quicker business owners get their heads around this concept the better. To achieve and maintain rankings for your keywords takes a lot of time and effort, and let’s not forget talent if you want to do things well and properly the first time.
The bottom line, in order to create a powerful inbound marketing hub, you need a great looking website, one that’s developed around your key search terms and optimized correctly. This way you’ll attract your ideal customer base and be able to convert those leads into fully fledged repeat customers.