You may have already heard about the recent change to domain names in New Zealand. Along with the domain names, businesses can now register the shorter .nz domain name for their business. Registering a shorter domain name is called registering at second level. Some of our clients have asked us about registering multiple domain names and whether it’s a worthwhile exercise. The fact is, there is a right way and a wrong way to go about registering multiple domain names and it can end up costing you in terms of your SEO. So proceed with caution!

The Wrong Way

Register more than one domain and “park” them under your main website. That means redirecting the new domains to your website. Google will view this as duplicate content; the same content presented under multiple locations. And that’s a big no-no when it comes to Google’s search rankings. There’s no doubt that duplicate content can hurt your website’s search rankings.

The Right Way

For each additional domain you purchase, we would create a new, separate web hosting account and properly point traffic to your website, so that you don’t end up with duplicate content as far as Google is concerned. It’s important to note that multiple domain names do not benefit your Google ranking in any way.

The Alternative

Register the new domains and simply do nothing with them. That means the new domain names won’t point anywhere, but they also won’t be available for anyone else to purchase. If you are buying up the domain names simply to prevent anyone else buying them, chances are you’re going to end up spending a lot of money.

Consider This…

If your competitors are buying up all of the new domain names and parking them under their websites, their rankings are likely to drop as Google recognises their duplicate content! If you need more information on registering and parking domain names correctly, get in touch with us.

The Website Lead Generation Playbook