For a lot of companies, their website has to be the main source of incoming leads. And once visitors are on your site it's important they spend as much time there as possible soaking in your content. With the use of analytical tools, it's reasonably straightforward to run a report on just how well your site is performing.
By measuring CTA clicks and page views you'll start to see if your metrics are working for you and are generating the right engagement. The longer visitors spend time on your site, then they are more inclined to read your content, analyse your service offerings, and naturally convert into a lead and become a sale.
Making Sure Your Visitors Don't Bounce
Another important metric that most marketers look at on a regular basis is the bounce rate. The number one reason why most site visitors bounce is because they don't connect with the site. It's all about those first impressions. That feeling that your site is not going to provide what they are looking for. For visitors landing on your website for the first time, it is crucial that they can understand just what you and who you help. This will make sure your ideal customers stick around and don't leave straight away.
Adding multimedia to your homepage is a great way to help increase the amount of time your site visitors are spending on your site. Videos increase user engagement and can be a great way to showcase your solutions and products. A very modern and popular way of doing this is to add a full-width video to the homepage, it's engaging and has that wow factor straight off the bat.
Improve Your Website's Loading Speed
Many visitors will bounce off a website design if they find it's taking to long to load. We live in an instant gratification world, and the web is no different. Visitors searching for organic search terms have plenty of choice. Let's say your your website does have a poor loading speed, then don't be surprised when your visitors start to bounce. It's important that your site meets all the Google criteria that it's hosted locally, and all your plugins are up to date, check to see if there are more modern, faster plugin options available now as they can have a detrimental effect on your sites loading speed.
Having a clean simple navigation system on your website is going to help with keeping prospects looking at your content for a longer period of time. We see it a lot on websites; the navigation menus have a lot of links and drop-downs, which leads to a cluttered, more complicated look. Keep it simple, make your core pages stand out, making it visible which areas of your site you want your visitors to read. Let's not forget mobile responsiveness. Almost 50% of all traffic is driven by mobile devices these days, so if your web design is not mobile friendly, you are heading for an enormous increase in your websites bounce rate.
Internal Site Links
You can prioritise key pages within your website by developing internal links throughout the content. Create these on your main website pages and blog posts, where you can provide more detailed information around a particular pillar page or core topic. Internal links will encourage visitors to go further into your site, taking in more of your content and getting to know you a whole lot better. When creating these links, use keyword-rich text around the core topics, this will create plenty of SEO value.
A must have is a subscription form for your site visitors that want to receive your blogs via email, this will drive repeat traffic and further engagement over time. By publishing blogs on a weekly basis you'll reach your subscribers on a regular basis, and so be encouraging them to revisit your site. The more engaging your website is, the longer visitors will stay.
Engaging & Relevant Content
Making sure your content is relevant is a sure way of keeping your website visitors there for longer. If your blog posts content hasn't been updated for some time, readers are going to move on pretty quickly. It's good practice that your blogs are regular, relevant and up to date. You could start with writing about what's new in your industry; things change so quickly these days, that should keep you busy all by itself. Plus, it's all useful and informative information.
Enticing Calls To Action
The goal of every website is to capture leads that you can convert into customers. By adding CTAs to important site pages and of course your blogs, you're going to drive relevant traffic to your site that you can convert. Align the content with your buyer personas to be sure you're getting the best click-through rate you can. CTA's will keep your visitors on the site longer, with the aim of turning them into a lead.