In today’s digital world, it’s simply amazing what you can buy online. And, with so many industries out there joining the online shopping phenomenon, it’s easy for businesses to get lost in the crowd.
So how do you ensure that your online store website stands out from the rest? It’s really all about user experience; in other words, meeting the needs of your customers. If you’re just starting out, take a look at how you can get the most out of your online store.
1. Product Descriptions
There’s nothing worse than buying something online, only to discover when it arrives that it’s nothing like you imagined. As the primary source of information on your website, your product description should accurately describe what it is your customer is buying. That means writing the description in an easy-to-read, simplified format, rather than just regurgitating the manufacturer’s product description. Keep it simple, yet interesting and remember that writing original content is vital for SEO.
2. Excellent Images
Poor quality imagery does your business no good. Not only does it make your site look unprofessional, low quality images probably won’t help you sell your products. If possible, have the products professionally photographed in natural light with a plain background.
3. Design and Layout
As your virtual shop window, your online store should look slick and well-thought out. Having it designed and built by a professional can make all the difference to your sales. A modern design and simple, yet intuitive layout is vital to enhancing user experience. Navigation should be easy to follow and products should be laid out in a logical manner. Most importantly everything should work properly, from start to finish.
4. Mobile Friendly
As more and more users are accessing online stores using phones and tablets, it makes sense to have a mobile friendly website, responsive on all devices. If your site is not mobile responsive, you could potentially be missing out on a huge segment of the market.