The theory is as old as commerce itself: this is simply about getting your business in front of your target audience. So if they have their noses in newspapers, you should be there. If they’re on Facebook, you should be too.
As a result of the digital revolution, one of the key ways that businesses communicate with their target audience is through social media.
If you’ve indentified that your target market is spending time on Facebook, consider running a paid advertising campaign on this ever-expanding social network. For the right business, Facebook offers a powerful and cost effective medium for expanding your reach.
Why is digital marketing so important?
Consumerism is at an all time high and with that, people are using mobile phones, laptops and PC’s more and more often for every day functions, and as a medium for communicating with one another. This means it’s more essential than ever to have a strong online presence.
However for many small- to medium-sized business owners, running a digital marketing campaign is usually the first thing to go on the backburner when things get busy.
What does it involve?
Digital marketing is a long game that requires consistency and perseverance to really see results. In a world where social media is the predominate outlet in which people choose to engage, having an online presence on social media outlets such as Facebook, Twitter and Instagram is one of the fundamental elements to running a successful digital marketing campaign.
The day-to-day running of a company’s Facebook page can be a full time job in itself. To ensure your presence is felt among your target market, your page needs to.
It’s important to note however, digital marketing does not mean just social media; it is a holistic approach which includes email communication, constant website updates and integration with offline strategies.
Here’s how we can help
As part of our services here at Hart Design, we can take the reins and steer your marketing campaign to success . We generate more traffic to your web page via regular updates and compelling content that relates to your target audience.
Our talented team of web specialists each bring to the table an individual skill set and work together collaboratively to get the most out of every digital marketing campaign.
If your inbound marketing has been lingering at the bottom of your ‘to do’ list, our services could really benefit your business. While we take over your inbound marketing, you can free up more time to focus on the day to day running of your business and be safe in the knowledge that your services are being promoted to a wider network of consumers.