Continuing with our blogpost series on the Benefits of Email Marketing, we’ve talked a little about the awesome targeting capability that Email Marketing offers you. Another way to really hone in on your Email Marketing audience is by qualifying your contacts.

By adding a subscriber button to your contact page, you’ll capture a list of “opt-in” customers for your database and, provided you’re sending out regular and read-worthy Email Marketing campaigns, you’ll pretty much have a captive audience. An unsubscribe option on your Email Marketing allows your readers to opt-out at any time, just another means of qualifying your contacts. It’s a case of “preaching to the converted”; in other words, you’ll be sending your message out to an audience who are actually interested in what you have to say. And that means they’ll be more likely to buy whatever it is you’re selling.

And because email marketing allows you to track how many people have received your email, how many have opened it, and how many have clicked a link through to your website, you’re able to gauge the effectiveness of your campaign and make adjustments to any future email marketing campaigns.

Talk to us today and we’ll help you set up a subscriber database.