When it comes to social media, you may be thinking that the more followers you have, the better. Right?  We’re here to tell you, that as logical as that sounds, it’s not always the case. While a big boost in your Facebook “Likes” might make you feel warm and fuzzy, it’s not going to pay the bills. So just how do you go about ensuring that your social media presence is effectively advancing your company and brand? Let’s break it all down a little.

What are those LIKES really worth?

The fact is it doesn’t matter how many fans or followers you have. Instead, it’s all about what you do with them. Think of a LIKE as a virtual high-five from your customers. How much is a high-five really worth to you? No matter how many LIKES, re-tweets or favourites you have, you can’t convert those into revenue.

How do I make those high-fives count?

The burning question; how do you unlock the tangible value of your social media presence? It’s all about building engagement and then adding a monetary value to it. Growing community through interesting posts is an important part of building an audience. Here are 3 ways to build engagement:

  • Listen: these online conversations with your customer provide you the ideal opportunity to gain a better understanding of what your customers wants and needs. So listen up; pay attention to their needs and then respond with a unique offer.

  • Incentivize: allowing your customers to share your offers, is what it’s all about; customer-organised sharing is at the heart of successful social media marketing.

  • Supplement – use social media as a bridge to more in-depth content, by linking to your blog posts, driving traffic to your website.

Stay away from fakes!

Like any tool, social media is most powerful when used correctly. Don’t fall into the trap of buying (or being seen as doing so) social media followers. Engaging in a genuine way provides real value to your following, ensuring a return on time and effort spent on your social media strategy. Organic, honest community building works best. It may take longer to build, but the benefits reaped are more rewarding and longer lasting.