Web Design

Choosing a website content management system (CMS) for your next website project shouldn't be a quick process. It's an important decision and one that could have a negative impact your business for years into the future. Most of the standard features of a CMS are reasonably common across most platforms. It's fair to say that seventy-five percent of all CMS systems are the same under the hood.

It's identifying the remaining twenty percent of the systems and what is different is the challenge. You need to determine the features that are most important to your business and the team keeping your website maintained. Let's say you have an incredibly gifted code developer working on your site, then perhaps you don't need the hosting support package for your website.

We've identified four elements that are important in helping make the right CMS choice for each new website development project. Though every company has different needs and requirements, by taking a moment to look through the list and figure out how important each of these features is to you, we think ring-fencing the right platform will become a lot simpler.

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Ease of Update

For a start, you want to ask yourself how important is having the ability to update the website internally. This can be a good idea when you have a team member that doesn't have a creative bone in their body but does have the skills to write compelling content and so can manage the weekly updates for your website and blog pages. What you don't want is them messing with the look and feel of the site, turning that silk purse back into a sow's ear.

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Customisable Options and Integrations

Is it essential for you to be able to change the formatting of a page? Do you like being able to go in and play with the CSS code and update elements of your site by hand? There are a number of reasons that integrating with another platform might be a good idea. Having leads from your enquiry forms feed directly into your CRM, combining a calendar, displaying events, having comments appear on your blog via social media integrations, bill pay, subscription renewals, and the list goes on and on...

Security

Security of a CMS falls into two categories: Number one, are the pages that I’m displaying to the world secure? And number two, how safe is the system where the editing takes place? Making sure so that people can’t hack into the site via a log-in and delete things?

There are a number reasons that you want to display secure pages. To start with it's a trust factor on the web and just as importantly it’s a trust factor with Google. It's common knowledge that Google now gives more credit to sites with a Secure Sockets Layer (SSL) certificate. You can quickly identify if you are on an SSL page, the URL starts with “https” instead of “http”.

WordPress has to be one of the most popular CMS platforms in the world today, with more than thirty percent of the world's websites built on it, but it is also one of the most hacked platforms. To help combat this fact, there are a constant barrage of updates and security patches that you will need to stay on top of if you decide to go down this path.

Built-In Best Practices

You should care about your virtual business front and follow best practices that help you rank best in search engines. Here's a list of some of the more important best practices you should take notice of;

  • Friendly URL structure

  • On-page SEO enabled

  • Sitemap.xml generation

  • Minification of JavaScript and CSS

  • Is the system tied to a content delivery network to load faster?

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Friendly URL Structure

Most CMS platforms will support some if not all of these, but the question still arises: How much work is involved to ensure that your site is optimised for search and the load speed of your pages are up to spec? Do you want a CMS that is proactive and addresses changes in your website or one that relies on you to stay up to date and put in the hours to make sure these things are ticked off?

Key Thoughts

There may be far more mitigating elements, but having built a lot of websites on a vast range of CMS platforms, we can share that most aren’t all that different. You need to concentrate on what your priorities and goals are. The list above outlines a few of things that matter to Hart Design, a web design Auckland agency, when choosing a CMS to build a B2B website.

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