Not only does it help drive traffic to your website, blogging establishes authority, ensuring you position yourself as an expert in your area. But just writing a blog is not enough. The key to successful blogging is creating content that your target audience will want to read. Here are our 5 steps to creating a great blog:

1. Recognise your goals

Knowing what you want to accomplish and how you’ll measure success is an excellent starting point. Are you promoting new products and services? Or trying to attract a target market? Are you looking to improve your search ranking? Understanding what your goals are will help determine your blog post topics.

2. Understand your audience

Failing to understand your target audience can lead confusion about your brand and ultimately lost trust in your product or service. Ask yourself: who is your target market and how do they spend time online? What will they attain by reading your blog? All content should be written with your target audience in mind; this should form the basis of your blogging strategy.

3. Keep your readers in mind

Formulate your value proposition; a clear statement explaining how your product or service meets a need and solves your customers’ problems, while delivering benefits. Your value proposition communicates exactly why people should buy from you instead of your competition. Once you have your value proposition in place, identify your niche in the market and create content around topics that offer insight into your area of expertise, not covered by other blogs.

4. Consistency is key

Blog as often as possible; posting regularly retains subscribers and attracts new ones. Consistency rewards you with reader loyalty, ultimately driving long term results.

5. Generate visibility through marketing tactics

An essential element of attracting interest for your content is promoting your blog. Install social media sharing widgets and buttons to make it easy for your readers to share your content via social media platforms like Twitter, Facebook, Pinterest and LinkedIn.