If you’ve noticed a drop in your search ranking, it may be time to take a fresh look at the design of your website and make a few changes to improve search ranking. It’s a fact that websites with stale design, sluggish load times, bloated code and zero mobile compatibility, are always going to be outranked by newer, fresher sites with a more contemporary design, blazing fast speeds and orderly, clean code. Here are 4 simple ways to improve your website’s search ranking.
1. Stale design
Today’s users want to visit websites they feel they can trust. Sites with an outdated design are just plain off-putting and don’t create a good first impression. Great websites are easy to navigate and feature a straightforward introduction in plain, easy-to-read language, including details like who you are, what you do and what your business is all about. The top of your home page should include your business name and tagline, making it immediately obvious to any visitor just who you are. Use obvious navigation terms in the universally most understood jargon, and avoid obscure headings that add confusion. Make good use of white space between text, to allow visitors a visual break, making the content easier to read. Lastly, test the overall design, colour, style and layout of your website to see which options work best.
2. Sluggish load times
According to recent studies, almost 50% of internet users expect a website to load within 2 seconds! And, if it hasn’t loaded within 3 seconds, are likely to abandon the site and continue their search. Bottom line is, if it takes longer than 4 seconds to load your website, you’re going to lose visitors. So test your site load speed and ensure you’re on form for a speedy delivery of your website.
3. Bloated code
With the almost constant changes to SEO in the last few years, it’s easy to see why websites which remain unchanged, are likely to be full of chaotic old code and missing out on several benefits and improvements. The fact is, search engine crawlers rank orderly, squeaky-clean pages of code higher than outdated, stale code.
4. Terrible mobile experience
As mobile usage increases, it makes sense to ensure your website is mobile friendly. Remember, it’s not necessary to design a separate site for mobile users, but rather make adjustments to ensure your site is mobile responsive.