You’ve probably heard all about the importance of SEO, and you may already be using SEO tools.

But if you are new to it and wondering what it’s all about, then our definitive guide is just for you. It’s our list of 12 things you need to know about SEO, but have been too afraid to ask!

1. What is SEO?

SEO stands for Search Engine Optimization. SEO refers to the techniques used to make your website more visible in organic search results. In a nutshell, the better your SEO, the higher your ranking on search engines, and the easier your website is to find in a search result.

2. What is the difference between organic and paid results?

Organic results are the free results that appear in search engines, ranked according to an algorithm, which determines their level of importance based on a number of factors. Paid or inorganic results appear at the top or the side of a page; these are links that advertisers pay for to appear on different search engines.

3. What are Meta descriptions?

Meta descriptions are the text that appears below your page in a search engine results. This brief description explains what your page is all about. Regarded as important from a ranking perspective and used to optimize keywords, your Meta description is a compelling statement that makes readers want to click onto your website.

4. What are crawlers?

Crawlers are relatively simple automated programs or scripts used by search engines to scan or “crawl” through the millions of internet pages, creating an index of the data it’s looking for.

5. What is the optimum number of keywords on a page?

You probably know that keywords are important, as the way of making your website visible to crawlers. But did you know you could be penalized for using too many keywords? “Keyword stuffing” means simply that – adding in unnecessary keywords for the sake of keyword optimization, and search engines like Googlepenalize websites who adopt this practice.

So when you’re writing content for your website, write for the reader, not a web crawler. Use keywords naturally and ensure your content is easy to read and understand.

6. How important are keywords in my domain name?

Again, avoid using keywords in your domain name simply for the sake of using a keyword. If your company name includes a keyword, that’s fine. But keep it simple and easy to understand.

7. What is the difference between internal and inbound links?

Both are invaluable tools for SEO; links on your site that simply take visitors to another page on your site are internal links, while other websites that link to your content are called inbound links.

8. How many internal links do I need on each page of content?

The same rule applies; avoid stuffing too many links into your content and only include internal links when it’s necessary and relevant.

9. Do I need to know code in order to do SEO myself?

It’s not necessary to know code for every element of SEO. There are some tactics that you should have a basic understanding of code for. But for the most part, it’s unnecessary.

10. What is the difference between indexed and crawling?

Search engines crawl the content on your website, a process of looking at the content you have on your site. While crawling, they index content that will appear in search engine results. But remember, not all content is indexed. Search engines choose the content they index, and again it all goes back to the type of content you’re adding onto your site.

11. How long does it take to see results from SEO?

Depending on a number of factors, the results could be anything from a few days to several weeks. Here are a few factors to consider:

  • How much content are you creating?
  • How good is the content you are creating?
  • Are you meeting the needs of your audience with your content?

Before changing your SEO strategy, wait at least a week, but probably even closer to a month, to see any results.

12. Setting goals for SEO

Consider the full marketing funnel when setting your SEO goals. How much quality traffic are you getting to your website and how can you generate more of the same? Are the people finding your website through SEO converting into sales? As you set your SEO goals, consider which is more important to you, quantity vs. quality traffic.

Talk to the web design Auckland experts at Hart Design about optimising your content for search engines.